Full chairs. Fewer no-shows. 12 systems for your salon.
12 practical playbooks for hair salons, barbers, nail and beauty salons: online booking clients actually use, Google and Instagram, filling quiet days, fair deposits, patch tests and consultations, client records, rebooking at checkout, reviews, retail and gift vouchers.
Read a free sample playbook first (PDF) →
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Built to be used, not read once
Made for the salon floor
Quick routines that fit between clients: auto-replies, rebooking scripts and aftercare messages.
Protects your time
A fair deposit and no-show policy shown before booking, and patch tests recorded every time.
Copy, paste, send
Booking, reminder, review, quiet-day and gift voucher messages ready to use.
What's inside
Fill the chairs 4 playbooks
More bookings, fewer gaps
- Online booking clients actually useClients book themselves 24/7 from Instagram, Google and your website, and the diary stays accurate.2–3 hours · Free to monthly fee depending on the app
- Google and Instagram that bring bookingsLocal clients find you on Google Maps and Instagram, see your real work and book in a tap.2 hours, then 20 minutes a few times a week · Free
- Fill the quiet daysYour quieter days and times fill up through targeted offers to existing clients, not constant discounting.1 hour a month · Free
- Never miss a call or DM while you're with a clientClients who call or message while you're busy get a friendly reply with your booking link, and you follow up at set times.45 minutes · Free
Protect your time 4 playbooks
Fewer no-shows, safer services, cleaner records
- Deposits and a fair no-show policyLong or high-value appointments are protected by a deposit or card on file, and clients know the rules before they book.1–2 hours · Card fees only
- Patch tests and consultations, recorded every timeEvery colour and relevant treatment has a recorded allergy alert test and consultation, protecting clients and the salon.1 hour to set up · Free
- Client records and data done rightClient details, formulas and notes are in one secure place, and you only keep what you need.1–2 hours · Free to low cost
- A clear price list with no surprisesClients know what services cost and what's included before they arrive, so there are no awkward conversations at the till.1–2 hours · Free
Grow the salon 4 playbooks
Regulars, reviews and retail
- Rebook every client before they leaveMost clients leave with their next appointment booked, so your diary fills weeks ahead.30 minutes to set up · Free
- Reviews from every happy clientA steady flow of genuine Google reviews, with a reply to each one.30 minutes to set up · Free
- Retail that helps clients, not hard sellingClients go home with the right products to keep their look, and retail adds steady income.1 hour to set up · Stock cost
- Gift vouchers and loyaltyClients can buy gift vouchers easily, and regulars feel rewarded for coming back.1–2 hours · Low cost
Every playbook gives you
- The outcome, time needed, cost and tools, before you start
- Why it matters, in plain English
- Numbered steps you can tick off
- Ready-to-copy templates and prompts
- A "done when" checklist
- Common mistakes to avoid
- Search across every playbook
- A 90-day roadmap so you know what to do first
The honest bit
This is a self-serve guide, not a done-for-you service. You follow the steps in your own accounts, so nothing needs our access or your passwords. Safety points follow the basic principle of using manufacturers' instructions, and legal points are a summary with pointers to the official guidance; this isn't legal advice. The Vault is new, so there are no customer reviews yet. If it isn't what you expected, email matthewcreighton181@gmail.com and Matthew will put it right.
12 playbooks · 13 templates · 90-day roadmap · instant access