Cold email, funnels, email and ads, done properly with AI. 12 marketing systems.
12 practical playbooks to use AI for the slow parts of marketing: cold email to the right businesses within UK rules, a simple funnel with a landing page and welcome emails, a regular newsletter, small capped ad tests with honest copy, and a monthly scorecard that tells you what to keep, fix or stop.
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Built to be used, not read once
AI does the drafting, you do the checking
Copy-paste prompts for first lines, sequences, landing pages, welcome emails and ads, each with a human check step.
Within UK rules
Who you can cold email under PECR, UK GDPR basics, consent wording, cookie consent for ad tracking and the ASA's honesty rules.
Judged by your numbers
Every channel goes on one monthly scorecard: cost per lead, cost per customer, keep, fix or stop.
What's inside
Cold email, done properly 4 playbooks
Right people, real personalisation, within UK rules
- Cold email the UK way: who you can email and howYou know which businesses you can email without prior consent, what every message must include, and you have a short written record of why your outreach is fair.1 hour · Free
- Build a list of 100 right-fit businessesA spreadsheet of 100 businesses that genuinely fit your offer, with a named contact, work email, source and one fact about each.3–4 hours · Free to low cost
- AI-assisted first lines that are actually personalEach email opens with a short, specific line about that business, drafted by AI from facts you collected and checked by you.1 hour to set up, 2 minutes per email · Free (any AI assistant)
- A three-email sequence that lands in the inboxA short cold sequence (first email and two follow-ups) sent from a properly set-up domain at a steady, low volume, with replies handled the same day.2–3 hours to set up · Low cost (email account and an outreach tool if you want one)
Funnels and email marketing 4 playbooks
Turn attention into subscribers, and subscribers into customers
- Map a simple funnel on one pageA one-page map of how a stranger becomes a customer: where they see you, what free thing they get, what emails follow and what you offer.1 hour · Free
- Write a landing page with AI that says one thing clearlyA single-purpose landing page with a clear headline, the problem, what they get, proof you can honestly show, and one button.2–3 hours · Free to low cost (most website builders and email tools include landing pages)
- A five-email welcome sequence that builds trustEveryone who signs up gets five useful emails over about ten days, ending with a clear, no-pressure offer.3 hours · Free tier of most email tools
- A regular email in 30 minutes with AIA short regular email (weekly or monthly) that keeps your list warm, written in about 30 minutes, with a clean list.30 minutes per email · Free to low cost
Ads and measurement 4 playbooks
Small, controlled spend, judged by your own numbers
- Your first ad campaign with a capped budgetOne small, tightly targeted campaign on Meta (Facebook and Instagram) or Google, with a hard spending limit and tracking set up properly.2–3 hours · Your ad budget (you set the cap)
- AI-written ad copy and creative that stays honestThree ad versions written with AI from your real offer, checked against the UK advertising rules, with simple images or short videos.2 hours · Free to low cost
- Show up when local customers are searchingYour Google Business Profile is complete and, if you choose to advertise, a small search campaign targets people actively searching for your service near you.2 hours · Free (profile)
- Judge it by your own numbers: keep, fix or stopA one-page scorecard for each channel (cold email, funnel, ads) showing what it cost, what it produced and what you'll do next.1 hour a month · Free
Every playbook gives you
- The outcome, time needed, cost and tools, before you start
- Why it matters, in plain English
- Numbered steps you can tick off
- Ready-to-copy templates and prompts
- A "done when" checklist
- Common mistakes to avoid
- Search across every playbook
- A 90-day roadmap so you know what to do first
The honest bit
This is a self-serve guide, not a done-for-you service. You follow the steps in your own accounts, so nothing needs our access or your passwords. Some steps need paid tools or ad spend, which you control and cap. Legal points are summaries with pointers to the ICO and ASA, not legal advice. No results are promised. The Vault is new, so there are no customer reviews yet. If it isn't what you expected, email matthewcreighton181@gmail.com and Matthew will put it right.
12 playbooks · 18 templates · 90-day roadmap · instant access